In the embrace of French Polynesia, lying close to the shores of Tahiti, lies the enchanting island of Moorea, a hidden gem waiting to be explored. With its pristine lagoons, lush valleys, and rich cultural heritage, Moorea offers a paradise for tourists and a promising landscape for responsible investment.
In a recent interview with Mr. Evans Haumani, mayor of Moorea-Maiao, we delved into the economic dynamics, sustainable initiatives, and tourism prospects of Moorea.
"Tourism is the backbone of our economy," Mr. Haumani stated. Despite facing economic challenges exacerbated by the closure of upscale hotels due to the COVID crisis, Moorea remains resilient. Its population, which nearly doubles on weekends, relies heavily on tourism-related jobs. "Our goal is to create employment opportunities for our youth while preserving our environment". With initiatives such as infrastructure improvements and the establishment of a tourism committee, Moorea aims to enhance its attractiveness to visitors while ensuring the sustainable development of its resources.
A significant aspect of Moorea's appeal lies in its natural beauty, which is carefully preserved through regulatory tools like the PGEM (Maritime Space Management Plan) for lagoon protection and the promotion of bioclimatic constructions. "We are proud that Moorea is devoid of electric pylons, as electricity is transmitted underground," Mr. Haumani noted, emphasizing the commune's dedication to environmental conservation. Additionally, the municipality has implemented decisive measures to preserve its forests through rigorous policies and partnerships with conservation organizations.
“Tourism in Moorea has experienced significant growth in recent years, with over 130 cruise ship stops recorded in 2023, attracting visitors from around the globe. Out of the 90,000 tourists received last year, approximately 70 percent were American," shared Mr. Haumani. American visitors, in particular, appreciate Moorea's natural splendor and warm hospitality, making them a vital market for the commune's tourism sector.
To cater to the growing demand for authentic experiences, Moorea offers a plethora of activities, from diving in the crystal-clear lagoon to exploring lush valleys and cultural landmarks. "We aim to offer an authentic and memorable tourist experience," affirmed the mayor. Moorea's allure lies in its ability to encapsulate the diverse range of tourist activities found across Polynesia within its shores. From exhilarating water sports to immersive cultural encounters, Moorea offers a comprehensive showcase of Polynesian hospitality and adventure.
Furthermore, Moorea's proximity to Tahiti and its unspoiled environment are highly valued by neighboring islands, fostering a commitment to local tourism. By preserving its natural splendor and cultural heritage, Moorea ensures that visitors and locals alike can continue to bask in its splendor for years to come.
For investors eyeing Moorea's potential, the message is clear: responsible investment aligned with sustainable development is key. "Our goal is to develop sustainable and inclusive tourism," Mr. Haumani stated, extending a warm invitation to American investors interested in Moorea's offerings. Moorea stands as a testament to paradise preserved, where natural beauty meets cultural heritage in perfect harmony.
