1. Introducing Airtel Madagascar: A leading telecom innovator empowering digital transformation
Airtel Madagascar is part of Bharti Airtel Group.
Bharti Airtel ranks among the top three largest telecom groups in the world, with operations in 17 countries across Asia and Africa. Founded in India, the company has over 500 million subscribers and stands out for its ability to deliver mobile services, high-speed internet, and large-scale digital solutions in regions experiencing rapid demographic and technological growth.
Airtel Africa, a subsidiary of the group, is a key player on the African continent, operating in 14 countries including Nigeria, the Democratic Republic of Congo, Kenya and Madagascar. It connects over 150 million people by combining mobile telephony, data services, and a growing portfolio of digital financial services through Airtel Money.
Present in Madagascar for over 20 years, Airtel Madagascar is one of the country’s leading telecom operators, currently serving over 5 million customers through mobile services and money transfer platform via Airtel Money. Thanks to the visionary leadership of Malagasy Authorities to liberalize the telecom sector—particularly fiber optics—in Madagascar, barriers to our investments have been lifted. We are currently significantly investing in our infrstructure. In March, we acquired our universal license for the next 15 years. Our entire network has been modernized, with 99% 4G coverage. The number of our sites will double by the next 18 months. 2Africa, our international exit, which will offer the highest capacity on the island, will be activated in August. And there is budget allocated for digital device subsidies.
Our strenght? A reinforced infrastructure, strong innovation capacity and an inclusive approach that bridge the digital and financial divides of millions of people in Madagascar.
Airtel Madagascar thus plays a central role in the Big Island’s digital transformation, while committing to accessibility and sustainable development.
2. Expanding 4G networks to improve connectivity across urban and rural Madagascar
4G is a game changer!
Airtel Madagascar have a simple mission which is enhancing nationwide connectivity. We are actively expanding its 4G network across both urban and rural areas in Madagascar. We have a strong believe that 4G is the future of Madagascar and it will be a powerful support for a strong digital transformation.
This strategic initiative aims to ensure that more people, regardless of their location, have access to fast and reliable mobile internet. By bridging the connectivity gap between cities and remote communities, the expansion of 4G not only supports social inclusion but also creates new opportunities for education, entrepreneurship, and digital services throughout the country.
3. Driving financial inclusion through Airtel Money and digital financial services
Airtel is playing a key role in driving financial inclusion in Madagascar through Airtel Money and a range of innovative digital financial services. By offering secure, accessible, and user-friendly solutions, the platform enables people, especially those in underserved and remote areas to perform essential transactions such as money transfers, bill payments, and mobile banking without the need for a traditional bank account. This digital approach not only empowers individuals but also supports local economies by integrating more people into the formal financial system.
4. Supporting national digitalization efforts thought strategic partnerships and infrastructure investment
We actively support Madagascar’s national digitalization efforts by forming strategic partnerships and investing in robust digital infrastructure. By collaborating with government, private sector actors, and development organizations, it helps create an inclusive digital ecosystem that benefits the entire population (Cnaps, HetraPhone, bus ticket by mobile money…). These investments in modern networks across our lovely red island and digital platforms not only enhance service delivery but also accelerate the country’s transition to a more connected and digitally empowered society.
5. Bridging the digital divide by making mobile internet affordable and accessible to all
Committed to reducing the digital divide, Airtel Madagascar is making mobile internet more affordable and accessible for every Malagasy. Through competitive pricing, simplified Voice and data packs, and wide network coverage, it ensures that individuals from all backgrounds.
Our inclusive approach empowers more people to access information, education, and opportunities, fostering greater social and economic equity across the country.
6. Fostering innovation and entrepreneurship through technology and digital platforms
Airtel is committed to fostering innovation and entrepreneurship in Madagascar by leveraging technology and digital platforms. By providing reliable connectivity, digital tools, and tailored solutions, it empowers startups, small businesses to grow and thrive in the digital economy.
Through initiatives such as 4G large adoption, One Web solution for business, first Telco to launch eSIM, SPAM Alert, we create an environment where ideas can flourish, enabling a new generation of entrepreneurs to drive economic and social transformation.
7. Commitment to youth empowerment through education upskilling and digital literacy initiatives
We are deeply engaged in empowering Madagascar’s youth by investing in education, upskilling, and digital literacy initiatives. Through strategic programs and partnerships like we have with UNICEF, 36 000 students have access to knowledge and tools they need to succeed in a digital world. These efforts aim to bridge the skills gap, boost employability, and nurture the next generation of digital leaders driving the country’s future.
8. Airtel’s role in supporting sustainable development and economic resilience in Madagascar
Airtel is not only a Telco player. We have also a vital role in promoting sustainable development and economic resilience in Madagascar by leveraging technology to drive inclusive growth.
Through its investments in digital infrastructure, mobile financial services, and connectivity, Airtel supports key sectors such as education and small businesses.
By enabling access to essential digital tools and services, the company empowers communities, fosters local innovation, and strengthens the country’s capacity to withstand economic challenges and build a more sustainable future.
9. Exploring partnerships with Gulf and internal investors in ICT, fintech, and infrastructure
The RED CIRCLE initiative we recently launched will support Airtel exploring more strategic partnerships. This is a quarterly networking event organized by Airtel Business in Madagascar, to gather the corporate world of Madagascar and create connections. For us, only a high-quality partnership is the only right way to support Madagascar digital transition.
We need to accelerate growth in ICT, fintech, and infrastructure development in Madagascar by attracting investment from regional and international stakeholders, the company aims to boost innovation, expand digital services, and enhance network capabilities. These collaborations are key to unlocking new opportunities, fostering economic development, and positioning Madagascar as a rising hub for digital transformation in the region.
10. Final message to Khaleej Times readers: Why Airtel Madagascar is a strategic partner for inclusive digital growth in Africa and Indian Ocean
Airtel stands out as a strategic partner for inclusive digital growth in Africa and the Indian Ocean region due to its strong local presence, innovative digital solutions, and commitment to connectivity for all.
With its expanding 4G network, affordable mobile internet, and leading role in digital financial services through Airtel Money, the company is bridging the digital divide and driving socio-economic progress.
Its deep understanding of local needs, combined with regional and international partnerships, makes Airtel a key enabler of sustainable, inclusive digital transformation across the continent and surrounding island nations.
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