Interview with Mr. Tony Fe'ao, CEO of Cook Islands Finance

June 11, 2026
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1. How is Cook Islands Finance positioning the Cook Islands as an international financial centre on the global stage?

The Cook Islands occupies a unique place in the global financial services landscape. More than forty years ago, we developed trust legislation that was the first of its kind, allowing what are known as self-settled trusts. These laws positioned us as globally recognised leaders in asset protection planning and international trust services.

Our trust framework was designed with litigation risk in mind. It allows individuals to protect their assets from lawsuits, including frivolous or vexatious claims. In the 1980s, many professionals in the United States were losing their fortunes due to litigation, and our laws were designed to address that problem.

Over time, we have developed a clear niche in international finance: strong asset protection legislation combined with expertise in fiduciary planning, estate planning, and trust services. Today, we position ourselves globally as a well-regulated, robust, and compliant jurisdiction for legitimate international wealth planning. The Cook Islands should not be confused with outdated stereotypes about offshore finance; it operates within international compliance and information-exchange frameworks.

We operate under strong regulation and international compliance standards. Our financial services sector has more than four decades of experience, with long-standing trust companies that are highly knowledgeable in international estate planning and trust law. We also promote the Cook Islands as a politically stable place to do business. The financial services sector has remained an important contributor to the Cook Islands economy across multiple decades and political cycles. Beyond trusts, we also offer insurance, private banking, legal and accounting services, and ship registry services.

2. How do you ensure that the Cook Islands maintains a modern, transparent and fully compliant financial services sector aligned with international regulatory standards?

Several years ago, the Cook Islands made a conscious decision to be a responsible participant in the global financial system. That meant aligning ourselves with international regulatory expectations. We committed to global frameworks such as anti-money laundering (AML) standards, counterterrorism financing (CFT), tax transparency, and the international exchange of information. Our government has signed on to these conventions because we believe compliance is essential for long-term competitiveness.

We also embrace compliance rather than treating it as a burden. If you want to remain relevant and credible in global finance, you have to operate within the rules. Jurisdictions that did not take that path are now struggling to regain credibility.

At the same time, we try to maintain a balance. We want to remain well regulated without overregulating to the point where we stifle legitimate business. There is strong cooperation between regulators and the private sector to ensure that regulations protect the industry while allowing it to remain competitive.

3. What are the key financial services offerings that define the jurisdiction, particularly in areas such as trust, asset protection and wealth management?

Our flagship product is the Cook Islands Asset Protection Trust. It is widely regarded as one of the strongest forms of legal asset protection in the world. A key feature is that foreign judgments inconsistent with Cook Islands law are not enforceable, requiring fresh proceedings in the Cook Islands.

Our trust structures, supported by underlying entities such as LLCs, provide robust legal protection that has been tested over decades of case law. This legal framework has been in place for forty years and has proven its effectiveness. Many jurisdictions, including more than twenty U.S. states, have introduced similar asset protection legislation, though the Cook Islands has a longer legislative history and established case-law experience.

Asset protection is increasingly important in family office structures and global wealth planning. As family offices expand globally, protecting wealth becomes a key component of estate planning. In addition to trust services, the Cook Islands offers private banking, insurance services, and a growing captive insurance sector. Our goal is to provide lawful, well-administered financial services that integrate seamlessly into international wealth and estate planning structures.

4. Offshore financial centres often face perception challenges. How are you strengthening the global reputation and credibility of the Cook Islands financial sector?

Because we've been in this industry for more than forty years, we have experienced the full evolution of offshore finance. Many jurisdictions that entered the market early did not adapt to changing regulatory expectations and eventually disappeared from the industry.

For us, the key to maintaining credibility is demonstrating that we operate under strong regulation and international standards. We actively engage with global partners, attend international conferences, and meet with industry professionals to explain how the Cook Islands operates today.

There are still outdated perceptions about offshore finance, particularly the idea that assets can be hidden away. In reality, the global regulatory environment makes that virtually impossible. Transparency and compliance are now essential. We remain committed to client privacy and responsible wealth planning, but we also maintain a low risk tolerance for high-risk business and a strong focus on due diligence and compliance. Our industry focuses on legitimate financial planning rather than helping people evade obligations.

5. What opportunities exist for international clients and investors, particularly from the United States, looking to engage with the Cook Islands as a financial hub?

Our services appeal primarily to high-net-worth individuals, family offices, entrepreneurs, and professional advisors who are looking for robust and tested wealth planning tools. We have a long-standing relationship with the United States, especially the West Coast. Many American advisors and legal professionals are already familiar with the Cook Islands because of our asset protection expertise.

In today's environment, marked by geopolitical uncertainty and complex wealth structures, clients are looking for stability and proven legal frameworks. That's what the Cook Islands offers: stability, legal certainty, and decades of experience in structuring wealth.

Beyond individual clients, financial service providers and specialist operators should consider establishing or expanding operations here. For companies involved in trust services or international banking, the Cook Islands can serve as an attractive base for global operations. However, we are very clear about one thing: if someone is looking to avoid regulation or oversight, this is not the place for them. Compliance is fundamental to how we operate.

6. Beyond tourism, how significant is the financial services sector in contributing to economic diversification and long-term resilience for the Cook Islands?

Financial services are an important contributor to GDP and a valuable source of economic diversification. Tourism remains the largest industry, but the country needs other sectors that can remain stable when tourism faces disruptions. During the COVID-19 pandemic, tourism stopped almost overnight. Financial services, however, continued operating and provided stability for the economy. In fact, during times of uncertainty people often focus more on estate planning, asset protection, and insurance.

The industry also provides high-quality employment opportunities. It is a knowledge-based sector offering professional careers in law, accounting, banking, and financial management. Salaries are competitive with New Zealand and sometimes even higher. For young Cook Islanders who study abroad, financial services provide a strong incentive to return home and build a rewarding career locally. It also offers an environmentally sustainable path to economic growth, since the industry has a relatively low environmental footprint.

7. Innovation is reshaping global finance. How is the Cook Islands adapting to fintech trends and digital transformation?

Digital capability is essential to remaining competitive in financial services. We are focused on improving efficiency and service delivery through appropriate digital tools. However, we are careful about adopting innovation for its own sake. Any technological change must be meaningful, sustainable, and appropriate for our jurisdiction.

We are closely monitoring developments in cryptocurrency and digital assets. Many of our trust structures already hold digital wallets and other forms of digital assets on behalf of clients. Our focus is on understanding how digital currency and assets fit within our legal framework and ensuring that our legislation can properly address them. Our approach is to prioritize service efficiency and compliance infrastructure while carefully evaluating broader technological changes.

8. Regulation and risk management are critical. How do you ensure a secure and well-governed environment for clients?

Strong governance and effective risk management are essential not only for protecting clients but also for protecting the reputation of the Cook Islands. Regulated financial service providers must operate under licensing frameworks and regulatory oversight. This includes strict due diligence requirements and ongoing monitoring.

We also place great emphasis on ensuring that professionals working in the industry are "fit and proper," which is crucial for maintaining integrity in financial services. Because our industry is relatively small, there is also a high level of transparency and accountability among participants. Everyone understands that maintaining the country's reputation is in our collective interest.

9. Looking ahead, what is your vision for the future growth of the Cook Islands as a competitive and trusted financial centre?

We are very well positioned for future growth. The Cook Islands has built a strong foundation over the past forty years and has established itself as a specialist jurisdiction in trust and asset protection services. Our focus going forward is to build on these strengths by expanding services related to wealth management, fiduciary services, and succession planning.

Growth will depend on maintaining our commitment to compliance, legal responsiveness, and developing local talent. As a small island nation, attracting and retaining skilled professionals is always a challenge, but we are optimistic. I believe the future of the Cook Islands financial services sector is very bright. With strong foundations and careful, sustainable development, we can continue to grow while maintaining the credibility and stability that define our jurisdiction.

10. Finally, what message would you like to share with Los Angeles Times readers about the Cook Islands?

In uncertain times, stability, legal certainty, and expertise matter more than ever. The Cook Islands offers a proven, compliant, and sophisticated environment for legitimate international wealth planning. Our laws are clear, our regulatory framework is robust, and our expertise is backed by decades of experience and case law.

For clients seeking confidence, continuity, and specialized support, particularly in asset protection and trust services, the Cook Islands offers one of the most established and robust solutions available. We are proud of what we have built and confident that the future of the Cook Islands financial services industry will continue to grow and evolve.