French Polynesia, a scattered archipelago of 118 islands and atolls in the vast South Pacific, is the epitome of paradise. Beyond its stunning beaches and clear waters, it captivates travelers with its rich culture, history, and economic opportunities.
Amidst the turmoil of World War II, the serene shores of Bora Bora emerged as an unexpected bastion of collaboration between French Polynesia and the United States. Over 6,000 American GIs descended upon the island between 1942 and 1946, transforming it into a strategic outpost and fostering a unique cultural exchange with the local Tahitian population. Moetai Brotherson, president of French Polynesia, reflects on this period, noting, "This legacy underscores the strength of our bilateral ties, shaped by shared cultural affinities and mutual interests."
French Polynesia, an overseas collectivity of France, spans over 2,000 kilometers across five archipelagos: the Austral Islands, the Gambier Islands, the Marquesas Islands, the Society Islands, and the Tuamotu Archipelago. With a population of 310,000, the region boasts an exclusive economic zone of 5.5 million square kilometers, brimming with potential for sustainable development.
"Our focus lies on tourism, driven by our unparalleled natural beauty," asserts President Brotherson. "Our aim is to welcome 600,000 visitors over a decade, necessitating a redistribution strategy across our five archipelagos."
Tourism serves as the cornerstone of French Polynesia's economic strategy, with Jean-Marc Mocellin, CEO of Tahiti Tourisme, highlighting the sector's growth. "In 2023, tourist numbers reached a new high of 262,000, up from the previous record of 236,600 in 2019," Mocellin notes. "Tourism contributes 9 to 10 percent of Polynesian GDP, providing 18 percent of jobs and involving 5,200 businesses."
President Brotherson underscores the forthcoming surfing event at the 2024 Summer Olympics in Teahupo'o, emphasizing the region's status as a top surfing destination. French Polynesia aims to seamlessly integrate the Olympics into its culture, expecting a surge in post-event tourism driven by curiosity about the historic Olympic venues.
The nation is diversifying its economy beyond tourism, with a focus on sectors such as agriculture and energy transition. Ambitious plans to triple fisheries capacity sustainably are being outlined, alongside efforts to promote ventures in aquaculture and agriculture.
Several success stories stand out in these fields. Tahiti Marine Products, for instance, specializes in breeding and cultivating tropical sea cucumbers, catering to the demands of food supplements, pharmaceuticals, and cosmetics. Meanwhile, the Laboratoire de Cosmétologie du Pacifique Sud is renowned for its production of Mono’i, exported to global giants like Yves Rocher.Hotu Vanilla is among the few vanilla exporters, showcasing Tahitian vanilla's devoted following in international haute cuisine. Yet, to maximize its potential, the industry seeks investors to expand production and satisfy rising demand.
In the domain of energy transition "French Polynesia aims for 75 percent renewable energy by 2030, primarily through solar projects. Currently, 35-37 percent of Tahiti's energy comes from hydroelectricity" states Didier Pouzou, CEO of EDT Engie. French Polynesia has been at the forefront of implementing Sea Water Air Conditioning technology (SWAC) since 2006, utilizing deep ocean water for cooling and emitting 3 to 4 times less CO2 than conventional methods. Three SWAC systems are installed at prestigious sites like the InterContinental hotel in Bora Bora and The Brando hotel on Tetiaroa atoll.
Moreover, French Polynesia is poised to capitalize on the digital economy with Google being set to lay five submarine cables connecting Tahiti to key global destinations, including the US West Coast, Chile, Guam, Fiji, and Australia. The country also aims to attract major film productions and leverage its cinematic landscapes for iconic experiences.
With its pristine landscapes, vibrant culture, and strategic vision for development, this South Pacific gem invites the world to embark on a journey of discovery and possibility.
