Since its creation more than three decades ago, Luceo Group has embodied Madagascar’s unique identity: a land of unmatched biodiversity, authenticity, and resilience. Guided by values of leadership, unity, commitment, and openness, the Group has grown into a dynamic employer of more than 1,000 people across four major sectors: Home & Lifestyle Retail, Distribution & Large Retail, Hospitality & Hotel Management, and Health, Pharmaceuticals, Cosmetics, and Aromatherapy.
Luceo Group consistently harmonizes modernity and tradition, progress and responsibility, international reach and local commitment. Its long-term vision is rooted in sustainability, social impact, and quality experiences across all operations.
In retail, the Group has established itself as Madagascar’s home improvement leader through ABC by Bricorama and BUT, offering comprehensive lifestyle solutions from construction materials to premium furniture. These flagship brands have transformed how Malagasy families build and furnish their homes, making quality products accessible nationwide.
In hospitality, Luceo is undergoing a transformative partnership alongside Marriott International, bringing world-class service standards to Madagascar. The upcoming Delta Hotels by Marriott Antananarivo will elevate the country’s hospitality landscape while respecting local culture and environment.
In health and wellness, Luceo develops high value-added natural products through Homeopharma, harnessing Madagascar’s extraordinary biodiversity. Collaborating directly alongside local farmers ensures fair income, proper training, and sustainable sourcing practices. This approach combines industrial excellence and environmental stewardship, creating lasting community benefits while delivering premium natural health solutions.
From building materials to luxury hospitality and botanical wellness, Luceo Group remains dedicated to Madagascar’s development, creating a shared vision, a sustainable legacy, and a radiant future together.
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